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Traffic Generation Tutorial

Mastering the art and science of traffic generation requires that you understand two key components, Dynamics and Methodology.

Dynamics: there are many so called "marketers" and so called "companies" on the internet today that claim that all you have to do is sign up for their get rich quick program and you will be swimming in money tomorrow. This is a boldface lie which is called emotional impluse buy hype in the "lingo" of the rip off artists who are preying on the innocent and ignorant masses who come to the internet each day looking for a legitimate business to run from their PC in order to engage in true entrepreneurship on the web. You will do well to steer WELL clear of anything that claims BIG PROFITS FAST. The sooner we clear the internet of this type of scam the better. In truth, the REAL secret to effective internet marketing is realizing that the internet is all about information exchange. That is what it was created to do and that is what it does. If you approach people on that level and exchange useful information with them, you will gain them as associates who will consider anything else you may be trying to do with your information portal known as the internet. In this way you generate the most precious and sought after REAL product available online: a database of names and contact information associated with your particular presence on the web. This first step is really not that hard. The second step is to PERSONALIZE your contacts so that they become acquainted with you and eventually trust you. This second step takes actual work that you MUST do if you are going to make even one dollar online. It has been said that if you can make a single dollar online you can make a million. That is because it is so very difficult to make that first dollar that once you have done it you know pretty much everything there is to know about marketing on the internet and you can then go about making more money. The third step is to follow up on all your new associates so that they can become partners of yours in making your business the business they will choose for your particular line of products for life. They will also recommend them to others. That is the essense of the dynamics of internet marketing just as it is the essence of any kind of marketing no matter where or what you happen to be trying to market. if anyone tries to tell you differently they are trying to "dumb you down" so they can rip you off.

Methodology:  now that you know what is REALLY going on (even the hypesters - that's what we call the Internet Pirates - are ALL doing these three basic steps without telling you about it) you can now move more safely into the difficult but NOT IMPOSSIBLE world of internet traffic generation. As you do so you will become acquainted with two main FREE methods to produce visitors to your site. The first is a whole community of exchange advertising bursting and bustling with folks just like you as well as the general populace looking for things to buy, trade or sell. Advertising using the exchanges is a form of advertising that is invaluable to your site but will achieve an effect mostly within branding (getting people to recognize your brand of product, like NIKE). Many will tell you that this method alone is capable of producing millions of dollars for you to spend like mad but we are here to caution you that this is not true. There is no familiarization to that method beyond branding and we insist that it be a part of any effective traffic generation campaign as it greatly increases the chance that someone will buy your product if they see it advertised elsewhere on the web. This kind of advertising is like a TV or radio spot only on the internet. The technical term for this type of traffic generation is exposure. If you have no exposure you and your business live in a vaccuum and that is not a good place to be. The second form of traffic generation is through the use of professional safelist marketing. This form of marketing is email marketing. Most of us have heard of unsolicited email and how RUDE it is. In fact MOST of us have had plenty of first hand experience at dealing with cleaning our inboxes of thousands of unsolicited emails selling us everything from a piece of the moon to wigs. The answer to this problem is the safelist. This form of marketing is solicited email marketing and only markets to those who have agreed to be marketed to. There are litterally millions of people who are members of a vast and growing community of opt-in/opt-out email recipients that you can interface with to talk to about your product or service. If you do your job right and come off as a REAL person interested in REALLY helping someone know about what it is that you do, then you can be making some serious money after you have learned the art of communication via email. This sums up the two main ways in which you can achieve recognition of your product or service online. If we come up with others, which we surely will, we will certainly add a third and a fourth, etc. We are currently researching blogs and rss feeds to see if there is any merit to these. We are also researching a growing trend in free press release engines that are very intriguing for sure. The bottom line is that if you can come off as real and show others how to do this you will be a smashing success. We provide you with the tools to become familiar with the culture of internet marketing and support you as you take your first steps. After that you are taking big steps all on your own and loving every minute of it. We insist that marketing is about building friendly relationships and that true wealth is about cultivating marketing friendships. We believe that if you can make marketing friends, you can make marketing sales.

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